DW.Dani WijayaProduct Designer · Art Director
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Resume / Dani Wijaya

Experience built
around people.

Product Designer and Art Director with 12 years of experience connecting user needs, business goals, and digital product design.

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01

Professional summary

I’m Dani Wijaya, a Product Designer and Art Director with 12 years of professional experience. I connect user needs with business goals to shape clear, thoughtful digital products.

02

Professional experience

  1. Lead Product Designer

    Firebliss Design Studio · Jakarta

    • Spearhead end-to-end product design engagements, encompassing discovery, research, prototyping, detailed visual design, and seamless developer handoff.
    • Establish scope and define delivery priorities, translating feedback and business requirements into reusable design patterns and developer-ready specifications.

  2. Senior Product Designer (UI/UX)

    PT Kompas Media Nusantara (Kompas.id) · Jakarta

    • Orchestrated end-to-end product design for Kompas.id web and mobile platforms, covering research, problem definition, user flows, wireframing, prototyping, testing, handoff, and implementation review.
    • Revamped the homepage experience and subscription funnel, resulting in a 40% increase in user engagement and a 25% uplift in subscription conversion rates.
    • Enhanced content discovery and navigation through data-informed UX strategies, information architecture improvements, optimized layouts, and refined visual hierarchy.
    • Developed and maintained reusable design patterns, scalable UI components, and comprehensive design system documentation for both web and mobile products.
    • Collaborated closely with Product Managers, Engineers, and business stakeholders, leveraging insights, metrics, and user feedback to validate concepts and deliver features within defined project scopes.
    • Contributed to Kompas.id achieving recognition as the Gold Winner — Best Website, National Media, at the SPS Awards 2025.

  3. Art Director

    Brightstars Digital Agency · Jakarta

    • Directed creative strategy across branding, advertising, and digital campaigns, establishing visual systems with robust hierarchy and impactful layout execution.
    • Mentored and managed a team of designers, fostering collaboration with strategy, marketing, and account teams to achieve client objectives, meet deadlines, and drive engagement and conversion goals.

  4. Graphic Designer

    Bali Bird Park · Bali

    • Crafted compelling visual assets, including brochures, posters, and social media graphics, to promote park attractions and events.
    • Partnered with the marketing team to develop cohesive branding strategies that amplified visitor engagement.
    • Designed interactive exhibits and informative signage to enrich the visitor experience and educate about diverse bird species.

03

Education

  1. Universitas Multimedia Nusantara

    Master’s Degree in Technology Management

  2. Universitas Atma Jaya Yogyakarta

    Bachelor’s Degree in Communication Science

04

Awards & recognition

Gold Winner — Best Website, National Media, SPS Awards 2025 (Kompas.id).